Web 2.0 is a phrase that was coined by O’Reilly Media and it refers to the new trends in the internet world today. A main component of Web 2.0 is an application that is made more richer and powerful by the contribution from users all over the internet. Craiglist is a prime example of Web 2.0.
Another component of Web 2.0 is Ajax, which means Asynchronous JavaScript and XML. Ajax is used to make websites that behave more like software applications. A webpage does not need to refresh to show new content on a page, the content is refreshed and displayed real-time with out any delay.
A third component of Web 2.0 is trust. Trust among thousands of users who are contributing towards a common source of Knowledge. Wikipedia is a great example that shows how powerful Web 2.0 can become.
Watch this space for more imformation on Web 2.0 and we will also be focussing on Marketing 2.0.