Google has a new Rival?
June 18th, 2006Nielson Media research is a company that measures television viewing and now, it will roll out new technology during the next few years to measure viewing over the Internet, on cell phones and on TV sets outside of the home. This is the kind of thing that Google would be interested in as well.
Google recently won an award for a paper (PDF)on interactive television applications that wirelessly link your computer to the television. The paper explored the possibility that a laptop, or other computing device, could “hear” what’s on television and serve up social interactive programs and, most likely, contextual advertising.
Seems pretty interesting, doesnt it?
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